Revas Face & Teeth
Client Overview
Revas Face & Teeth, a healthcare clinic located in Hyderabad, aimed to increase walk-ins and leads to sustain its business. The clinic was on the verge of closing due to its location in a low footfall area. The services provided included website development, printing, and digital marketing solutions.
Objectives
The primary goals for Revas Face & Teeth were to increase call appointments, walk-ins, and generate high-quality leads. The clinic needed to enhance its visibility and attract more clients to maintain operations.
Solution
Revas Face & Teeth addressed their business challenges by launching impactful video ads on YouTube to boost brand awareness among local residents and expatriates seeking specialized skin and dental care services. They also deployed smart ads for map listings and calls, alongside engaging meta ads on platforms like Facebook and Instagram to enhance community engagement and broaden brand visibility. Targeted campaigns tailored to expatriates visiting Hyderabad highlighted Revas’ dermatology and dental care expertise.
Process
The implementation phase involved meticulous planning and execution. They began by scripting compelling video ads that effectively showcased their services and unique value propositions. These videos were then promoted across YouTube and various social media channels to maximize reach and engagement. Simultaneously, smart campaigns were launched to target local leads and inquiries, optimizing ad spend and driving traffic to dedicated landing pages designed for lead generation. This multichannel approach ensured that Revas could capture and convert potential clients effectively through strategic digital touchpoints.
Results
The results of Revas Face & Teeth’s digital marketing efforts were impressive and transformative. They achieved an outstanding 80% increase in walk-in appointments, revitalizing clinic foot traffic significantly.
On a daily basis, the clinic saw a steady flow of 10-15 quality leads and 10-12 calls, indicating a substantial rise in customer inquiries and engagement. Moreover, their brand visibility soared by 200%, solidifying their online presence and competitive edge in the healthcare market. These metrics underscored the success of their targeted approach in achieving business growth and establishing Revas Face & Teeth as a preferred choice for specialized healthcare services in Hyderabad.
Conclusion
Through a tailored digital marketing approach focusing on video content, smart campaigns, and targeted audience engagement, Revas Face & Teeth successfully overcame the initial challenges of low footfall and limited visibility. The transformative results revitalized their clinic’s presence and positioned them as a preferred choice for specialized healthcare services in Hyderabad’s competitive market.