Imperial College Bargarh
Client Overview
Imperial College, situated in Bargarh, Odisha, specializes in higher education and focuses on attracting admissions for degree programs. Their service offerings include creating effective landing pages, managing social media presence, and running targeted Meta and Google Ads campaigns to achieve their enrollment objectives.
Objectives
Imperial College’s primary goal is to increase admissions for degree-seeking students. They aimed to leverage digital marketing strategies to enhance their visibility, attract qualified leads, and ultimately boost enrollment numbers.
How We Work
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Solution
To achieve their enrollment goals, Imperial College implemented a robust digital marketing strategy encompassing several key tactics. They utilized Google Search Ads to drive targeted traffic to optimized landing pages designed for lead generation. Concurrently, Meta Ads were employed on platforms like Facebook and Instagram to capture the interest of potential students and encourage inquiries. Display and video ads played a crucial role in raising brand awareness and showcasing the college’s offerings to a broader audience. Additionally, strategic awareness and engagement campaigns on social media platforms aimed to foster connections with prospective students and build a community around the college.
Result
The digital marketing initiatives undertaken by Imperial College yielded impressive results across various key metrics. They consistently generated between 100 to 120 high-quality leads per week, effectively utilizing a budget of 25,000 INR to maximize lead generation efforts. Throughout their campaigns, Imperial College successfully accumulated over 1,300 leads, achieving a promising closing rate ranging from 12% to 15%. This demonstrated the efficacy of their strategies in attracting and converting prospective students into enrolled ones.
Result
Process
The implementation process was executed meticulously, starting with the development of compelling ad video scripts that effectively communicated the benefits of studying at Imperial College. Video content was distributed through YouTube and various social media channels to maximize reach and engagement. Dedicated landing pages were created and optimized specifically for Google Search Ads to ensure a seamless conversion process from click to inquiry. Simultaneously, ongoing awareness and engagement campaigns on social media platforms enriched interactions with potential students, promoting the college’s unique strengths and educational opportunities.
Conclusion
Imperial College’s digital marketing efforts yielded impressive results. They consistently generated 40-50 high-quality leads weekly with a modest budget of 25,000 INR. Over the campaign period, Imperial College amassed more than 1,300 leads, achieving a notable closing rate of 12% to 15%. Key metrics such as a 100% increase in website traffic and enhanced brand visibility by 200% underscored the effectiveness of their targeted strategies. By leveraging digital platforms strategically, Imperial College not only met but exceeded their enrollment objectives, solidifying their position as a reputable institution of higher learning in Bargarh, Odisha.