Gunjan Arora
Client Overview
Gunjan Arora, a trainer based in Mumbai, aimed to generate leads through Meta Ads. We provided services including social media marketing, Meta Ads management, and landing page design to help achieve goals.
Objectives
Our objectives were to manage Meta Ads, design a high-converting landing page, and drive social media growth.
Challenges
We faced several challenges: the existing landing page was not converting, the cost per lead (CPL) was high, there were low show-up numbers, and scaling efforts were unsuccessful.
Solution
To address these issues, we implemented the following strategies: redesigning the landing page, creating highly converting new ad copies, audience creation, and enhancing social media branding.
Process
In the planning phase, we thoroughly understood Gunjan’s needs and challenges. We initiated social media branding over three months for two different brands, alongside managing Meta Ads. We crafted and designed a compelling landing page copy, launched ads featuring images and videos, and created advanced automation for email and WhatsApp to increase the show-up rate. As a result, we decreased the CPL from 1300 to 350.
Monitoring & Optimization
As leads started to come in, we launched additional campaigns with varied targeting and creatives. We conducted daily optimizations to scale the campaigns and continuously improve lead quality.
Result