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Imperial College Bargarh

Imperial College Case Study Cover

Client Overview

Imperial College, situated in Bargarh, Odisha, specializes in higher education and focuses on attracting admissions for degree programs. Their service offerings include creating effective landing pages, managing social media presence, and running targeted Meta and Google Ads campaigns to achieve their enrollment objectives.

Objectives

Imperial College’s primary goal is to increase admissions for degree-seeking students. They aimed to leverage digital marketing strategies to enhance their visibility, attract qualified leads, and ultimately boost enrollment numbers.

Project Name
Imperial College Bargarh
Website
https://www.imperial.edu.in/
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Education

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From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.

Solution

To achieve their enrollment goals, Imperial College implemented a robust digital marketing strategy encompassing several key tactics. They utilized Google Search Ads to drive targeted traffic to optimized landing pages designed for lead generation. Concurrently, Meta Ads were employed on platforms like Facebook and Instagram to capture the interest of potential students and encourage inquiries. Display and video ads played a crucial role in raising brand awareness and showcasing the college’s offerings to a broader audience. Additionally, strategic awareness and engagement campaigns on social media platforms aimed to foster connections with prospective students and build a community around the college.

Result

The digital marketing initiatives undertaken by Imperial College yielded impressive results across various key metrics. They consistently generated between 100 to 120 high-quality leads per week, effectively utilizing a budget of 25,000 INR to maximize lead generation efforts. Throughout their campaigns, Imperial College successfully accumulated over 1,300 leads, achieving a promising closing rate ranging from 12% to 15%. This demonstrated the efficacy of their strategies in attracting and converting prospective students into enrolled ones.

Result

Moreover, their efforts resulted in a notable 100% increase in website traffic, indicating the successful impact of their advertising campaigns in driving more visitors to their digital platforms. The improvement in conversion rates by 12% to 15% further underscored the effectiveness of their targeted approach, ensuring that inquiries translated into admissions at a favorable rate. Additionally, the campaign significantly enhanced Imperial College’s brand visibility by 200%, solidifying its presence and reputation within the competitive education sector of Bargarh, Odisha. These achievements highlight the success of their comprehensive digital marketing efforts in achieving their enrollment objectives and strengthening their position in the local educational landscape.

Process

The implementation process was executed meticulously, starting with the development of compelling ad video scripts that effectively communicated the benefits of studying at Imperial College. Video content was distributed through YouTube and various social media channels to maximize reach and engagement. Dedicated landing pages were created and optimized specifically for Google Search Ads to ensure a seamless conversion process from click to inquiry. Simultaneously, ongoing awareness and engagement campaigns on social media platforms enriched interactions with potential students, promoting the college’s unique strengths and educational opportunities.

Conclusion

Imperial College’s digital marketing efforts yielded impressive results. They consistently generated 40-50 high-quality leads weekly with a modest budget of 25,000 INR. Over the campaign period, Imperial College amassed more than 1,300 leads, achieving a notable closing rate of 12% to 15%. Key metrics such as a 100% increase in website traffic and enhanced brand visibility by 200% underscored the effectiveness of their targeted strategies. By leveraging digital platforms strategically, Imperial College not only met but exceeded their enrollment objectives, solidifying their position as a reputable institution of higher learning in Bargarh, Odisha.

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08340040018

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