MS Poly Clinic & Dental Care
Client Overview
Poly Clinic, located in Hyderabad, aimed to increase walk-ins, grow its social media presence, and generate organic leads through SEO. To achieve these goals, the clinic engaged Royal Ads Agency for comprehensive services including website development, printing, digital marketing, social media management, and Meta ads.
Objectives
The main objectives were to increase walk-ins, enhance social media presence, and drive organic lead generation through effective SEO strategies. These efforts aimed to improve the clinic’s visibility and attract more patients.
Challenges
Poly Clinic faced several challenges. There was no clear strategy for increasing walk-ins, and the clinic’s location in a low footfall, inside a colony area, made it difficult to attract new patients. Additionally, the clinic needed a robust approach to boost walk-ins and overall visibility.
Solution
Royal Ads Agency implemented a strategic approach to tackle these challenges. They started with local SEO and broader SEO efforts to increase brand visibility on Google. They also utilized Google Ads and Meta Ads for brand awareness and content marketing through blogs. Continuous launch and optimization were key to sustaining and improving results.
Process
The process began with a detailed planning phase. The agency optimized the clinic’s local SEO and business profile to improve search rankings and visibility. They initiated SEO efforts for organic reach and created display and video ads to boost brand awareness. Meta ads were launched to drive engagement, and local ads targeted walk-ins specifically.
During the implementation phase, the focus was on executing these strategies effectively. Local SEO optimization included enhancing the clinic’s Google My Business profile and ensuring accurate, consistent information across online directories. SEO efforts were aimed at improving the clinic’s search engine rankings through targeted keywords and high-quality content. Display and video ads were designed to capture attention and build brand recognition, while Meta ads engaged users on social media platforms. Local ads specifically targeted potential patients in the vicinity to drive walk-ins.
Results
The transformation was remarkable. The clinic saw an 80% increase in walk-ins, moving from zero online presence to a strong digital footprint. Key metrics included 15-20 daily leads, 15-20 daily calls, and 10-15 walk-ins per day. The clinic experienced a significant boost in brand visibility, with a 400% increase, and improved conversion rates by 25% through SEO efforts.
Conclusion
The case study of Poly Clinic demonstrates the power of a well-rounded digital marketing strategy. Royal Ads Agency significantly boosted walk-ins and enhanced the clinic’s online presence by addressing initial challenges and systematically implementing targeted approaches. This success story highlights the importance of local SEO, targeted advertising, and continuous optimization in achieving business goals. With the right strategy, driving growth and increasing visibility becomes not just possible but inevitable.
