Rahul Malodia
In the dynamic world of coaching, CA Rahul Malodia from Jaipur aimed to enhance his brand presence and increase leads for his paid workshops. Seeking to promote his Vypari program to CEOs using YouTube ads, Rahul Malodia enlisted the expertise of Royal Ads Agency. The agency, specializing in YouTube ads, crafted a comprehensive strategy to achieve these goals.
The main objectives were to promote Vypari to CEOs through YouTube ads and boost CA Rahul Malodia’s overall brand presence. This strategy aimed to position the Vypari program prominently and ensure sustained market recognition.
Challenges
There were several challenges. Initially, there was no coherent YouTube ad strategy, leading to ineffective campaigns. Previous attempts resulted in a high cost per lead (CPL). Additionally, attracting quality leads for the workshops was difficult.
Solution
Royal Ads Agency implemented a multi-step solution: optimizing the landing page (CRO), providing a high-converting ad script framework, creating targeted audiences, and launching and optimizing campaigns for continuous improvement.
Process
The planning phase involved transitioning from free webinar funnels to paid ads, auditing existing creatives, scripting new ads, preparing ad videos, and creating relevant audience segments.
During implementation, initial focus on free webinar funnels generated leads but had a low show-up rate. Shifting to 99 ticket campaigns, the agency audited the funnel, tested Facebook creatives on YouTube, and used a high-converting ad script framework. Nearly 35 campaigns were launched, identifying 7 winning audiences and 5 effective creatives.
Monitoring & Optimization
Once winning campaigns were identified, the focus shifted to scaling by lowering CPL and optimizing performance daily, ensuring sustained success.
Results
The transformation was significant. Starting from zero conversions, the campaigns eventually generated 400 leads per day, with the CPL reaching 210. Key improvements included a 400% increase in leads, a 25% improvement in conversion rates, and a 1000% enhancement in brand visibility.
Conclusion
The case study of CA Rahul Malodia illustrates the impact of a well-structured digital marketing strategy. Addressing initial challenges and systematically implementing a targeted approach, Royal Ads Agency significantly boosted leads and brand visibility. This success story highlights the importance of understanding digital platforms, crafting compelling content, and maintaining relentless optimization. With the right approach, achieving business goals and driving growth becomes not just feasible but inevitable.
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