Right Turn Overseas
Client Overview
Right Turn Overseas, based in Hyderabad, operates in the overseas education industry with a primary focus on generating leads. The services provided included website development, SEO, social media marketing, lead generation, and Google Ads.
Objectives
The main objectives were to develop a professional website, generate organic leads through the website, and acquire leads from Meta ads and social media marketing. These goals were crucial for establishing a strong online presence and attracting potential students.
Challenges
Right Turn Overseas faced several challenges. These included creating an exact audience for generating organic leads, increasing brand visibility, navigating a highly competitive market, and ensuring the quality of the leads generated.
Solution
To address these challenges, we implemented a multi-faceted strategy. Our first step was to develop a comprehensive SEO and social media plan to improve organic lead generation and visibility. We created compelling video ad creatives and other ad creatives to engage the target audience. Additionally, we launched lead generation campaigns and brand awareness ads to attract potential students and enhance brand recognition.
Process
The process began with thorough competition research to understand market dynamics and identify opportunities. We planned ad creatives for videos and social media marketing, focusing on brand awareness and video campaigns. We executed lead generation ads to drive inquiries and enhance organic ranking and leads. Continuous monitoring and optimization ensured the effectiveness of our strategies.
Results
Our efforts yielded significant results for Right Turn Overseas. As the ad campaigns gained traction, the company began receiving calls, inquiries, and walk-ins. Within 30 days, the campaigns generated over 200 quality leads with a 15% closing rate. Additionally, brand visibility increased substantially, contributing to the overall success of the campaigns.
Conclusion