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Tiny Scientists Academy

TSA Case Study Cover

Client Overview

Tiny Scientists Academy (TSA), a longstanding institution in the education sector in Hyderabad, has faced challenges over its 47-year history, including multiple changes in school names. Despite this, TSA remains dedicated to providing quality education and sought to enhance admissions and brand awareness through effective marketing strategies.

Objectives

TSA aimed to achieve two primary goals: increase admissions for students and elevate brand awareness in the competitive educational landscape of Hyderabad.

Project Name
Tiny Scientists Academy
Website
www.tinyscientistsacademy.com
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Education

Challenges

The challenges included TSA’s extensive history with multiple school name changes, which posed continuity issues and branding complexities. Additionally, targeting the exact audience and generating high-quality leads and inquiries were persistent challenges.

 

Solution

Tiny Scientists Academy (TSA) addressed their branding and enrollment challenges through a multifaceted marketing strategy. They began by developing compelling ad video scripts that effectively conveyed TSA’s educational values and unique offerings. This was complemented by leveraging influencer marketing and ad videos to broaden their reach and enhance credibility. Simultaneously, awareness and engagement ads were deployed across various platforms to boost brand visibility and stimulate community interest. Additionally, targeted lead generation ads were implemented to capture and nurture prospective student leads, optimizing the enrollment process.

Process

The execution phase involved meticulous planning and implementation. TSA focused on refining their video content to resonate with their target audience of parents and students. Collaborations with influencers helped amplify their message authentically, while organized free events showcased TSA’s educational facilities and programs directly to interested families. Continuous deployment of awareness and engagement campaigns ensured consistent visibility in the competitive educational market of Hyderabad. Meanwhile, lead generation strategies were fine-tuned to effectively convert inquiries into enrollments, streamlining the admissions process.

Results

The outcomes of TSA’s strategic initiatives were impressive and transformative. They observed a significant 70% increase in walk-in inquiries, indicative of heightened interest generated by their marketing efforts. On a daily basis, TSA received an average of 15-20 inquiries, demonstrating strong engagement from prospective parents and students. Most notably, the campaign generated over 300 high-quality leads within 30 days, with an impressive 15% conversion rate. This success not only bolstered TSA’s enrollment figures but also solidified their reputation as a leading educational institution in Hyderabad, achieving substantial growth in brand visibility and community trust.