Turly Derma
Client Overview
Truly Derma, a health care provider based in Delhi with two branches, aimed to increase call appointments, walk-ins, and quality leads. To achieve these goals, they engaged Royal Ads Agency for services including landing page creation, social media management and marketing, and branding
Objectives
The main objectives were to increase call appointments, boost walk-ins, and generate quality leads—these efforts aimed to improve Turly Derma’s visibility and attract more patients to their clinics.
Solution
Royal Ads Agency implemented a strategic approach to overcome these challenges. They created dedicated landing pages for free e-books and lead generation, optimized social media handles to remove bots and junk inquiries, and enhanced brand awareness through targeted ads. The strategy included continuous launch and optimization for sustained improvement.
Process
The process began with a comprehensive planning phase. The agency focused on creating ad videos for YouTube and Facebook, scripting these videos, and employing influencer video marketing. Social media ads were launched to drive leads and e-book downloads, while smart ads targeted increased walk-ins.
During the implementation phase, the team executed these strategies effectively. They started by developing engaging video content for YouTube and Facebook ads, designed to capture attention and build brand recognition. Video scripts and influencer collaborations were crafted to enhance the impact of these ads. Social media ads were targeted to generate leads and promote e-book downloads, attracting potential clients to Turly Derma. Smart ads specifically aimed at increasing walk-ins were also launched, ensuring a steady flow of new patients to the clinic.
Results
The transformation was significant. Turly Derma saw a remarkable 90% increase in walk-ins, moving from zero online presence to a robust digital footprint. Key metrics included 15-20 daily leads, 15-20 daily calls, and 10-15 walk-ins per day. The clinic experienced a substantial boost in brand visibility, with a 400% increase, and improved conversion rates by 25% through SEO efforts.
Conclusion
The case study of Turly Derma demonstrates the effectiveness of a comprehensive digital marketing strategy. By addressing initial challenges and systematically implementing targeted approaches, Royal Ads Agency significantly boosted call appointments, walk-ins, and quality leads for Turly Derma. This success story highlights the importance of strategic planning, targeted advertising, and continuous optimization in achieving business goals. With the right approach, driving growth and increasing visibility becomes not just possible but inevitable.