Packaging printing can be an extensive subject and picking the right type of printing can be quite confusing if you are not aware of the processes as well as the pros and cons. When you ask for a quote to your packaging manufacturer, you are only limited to the printing technology that they have access to. However, your decision should not be limited by that. Since cartons are rigid and flat, you can get a lot of printing options that other flexible packaging materials do not have.

Here are some of the common printing technologies that are available for printing cartons.

Lithography or Offset Printing

Lithography is used for most modern-day bulk printing jobs. Manufacturers use printing plates for lithography. The plates are inked and then pressed onto the paper for printing. Modern-day lithography uses rollers instead of printing plates. The rollers contain the negative of the image that is made by exposing an emulsion t ultraviolet light. Lithography is mostly used to print folding cartons as well as labels, which are also referred to as litho labels.

Product packaging refers to all the activities related to designing, evaluating, and producing a container for your products. Many online retailers create a branded packaging experience to delight customers and improve profitability.

In total, a branded packaging experience is a thoughtful selection of shipping and packaging materials in addition to the way you choose to present your shipped products. Its purpose is to provide additional value for your customer and your business by way of creating a positive first impression of your brand ideally, one that s both memorable and shareable.

Importance of product packaging

Online retailers have fewer touch points to deliver delight compared to physical retail. The advantage of the efficiency of online shopping can come at the cost of the tactile, hands-on experience with a product before making a purchase. Thats why it s important to pay special attention to the touch points you do have available to create a memorable brand experience for customers and set yourself apart from competitors.

Types of product packaging

Before you can ship your products, you ll need to package them for safe transport. There are a few common options for utility focused packaging: