Archana Pattepur
Archana Pattepur, a coach based in Hyderabad, aimed to launch successful webinars but faced initial challenges with online presence and strategy clarity. Our solution began with building a strong social media presence and launching a professional website to drive traffic and establish credibility. By the third month, we prepared compelling webinar content and optimized ad campaigns for maximum impact.
The main objectives were to build a website, enhance social media branding, and successfully launch her webinars. These steps were crucial to positioning Archana professionally and effectively in the online coaching market.
Challenges
Several challenges were identified. Archana lacked clarity on how to get started and had an online presence that was not professional or well-positioned. Content creation and posting on social media were issues, as well as what to speak on ads and webinars. Additionally, creating a webinar offer, presentation slides, and professional photos, and nurturing leads were all necessary steps that needed to be addressed.
Solution
Royal Ads Agency implemented a strategic plan: build a solid social media presence over three months, create a website to brand Archana and promote her info-products, develop webinar titles, and offer creation and closing training. They also created a highly converting landing page, developed PowerPoint presentations, and launched ads.
Process
The process began with understanding Archana’s needs and challenges. The agency initiated social media branding for the first three months before launching campaigns. Simultaneously, they launched a website to channel social media traffic and inform people about Archana and her products. In the third month, all pre-launch webinar work was completed, including naming the webinar, creating offers, preparing slides, and developing ads. The landing page was crafted and designed, ads (images and videos) were launched, and email and WhatsApp reminders were automated.
Implementation Phase
Social Media Branding: For the first three months, the focus was on building a solid social media presence.
Website Launch: A website was launched to attract social media traffic and inform visitors about Archana and her products.
Webinar Preparation: Completed all pre-launch webinar tasks, including naming the webinar, creating offers, preparing slides, and developing ads.
Landing Page: Crafted and designed a high-converting landing page.
Ad Campaigns: Launched ads featuring images and videos, and created automated email and WhatsApp reminders. Monitoring & Optimization Once leads started coming in, additional campaigns with different targeting and creatives were launched. Daily optimization was conducted to scale the campaigns and improve lead quality.
Results
The transformation was significant. Archana moved from having zero online presence to a solid online presence. She gained clarity on how to launch her webinars. Key metrics showed a 20% increase in followers, 60 attendees per webinar with a 15% conversion rate, and a 200% growth in brand visibility.
Leads Distribution Over Weeks
Amount Spent Distribution Over Weeks
Conclusion
The case study of Archana Pattepur demonstrates the effectiveness of a comprehensive digital marketing strategy. By addressing initial challenges and systematically implementing targeted approaches, Royal Ads Agency significantly boosted Archana’s online presence and webinar success. This success story highlights the importance of building a professional online presence, crafting engaging content, and maintaining continuous optimization. With the right approach, achieving business goals and driving growth becomes not just possible but inevitable.
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