Aura Cafe & Infusion Bar
Client Overview
Aura Cafe & Infusion Bar, located in Hyderabad, operates within the bustling restaurant and cafe industry. With a desire to increase brand visibility and attract more walk-ins, Aura Cafe enlisted our services for social media management and social media ads.
Objectives and Challenges
Aura Cafe & Infusion Bar had three main objectives: to increase walk-ins, to foster social media growth, and to enhance overall brand visibility. However, they faced several challenges in achieving these goals. One significant challenge was reaching out to the exact target audience effectively. Additionally, the high competition near the cafe’s location posed considerable difficulty in standing out. Lastly, increasing walk-ins consistently was a persistent challenge in a competitive market.
Solution and Process
To address these challenges and meet the objectives, we implemented a comprehensive solution. Our strategies included increasing walk-ins through targeted smart ads, enhancing brand visibility on social media, and running awareness and branding campaigns. These approaches were designed to capture the attention of potential customers and create a strong presence on digital platforms.
Our process involved several key steps. We started with awareness and branding ads to increase brand visibility. Next, we focused on driving walk-ins through carefully crafted smart ads tailored to attract the local audience. We also created a social media plan aimed at organic growth, ensuring consistent engagement and follower increase. Throughout the campaign, we monitored performance and optimized strategies to achieve the best results.
Results
The implementation of these strategies led to notable results for Aura Cafe & Infusion Bar. The brand’s visibility on digital platforms like Google and social media handles significantly increased, drawing more attention to the cafe.
Conclusion