Erra Karam
Client Overview
Erra Karam, a restaurant and cafe located in Hyderabad, aimed to boost its brand visibility and attract more walk-ins. To achieve these goals, Erra Karam sought our expertise in social media management and social media ads.
Objectives
Erra Karam’s primary objectives were to increase walk-ins, foster social media growth, and enhance overall brand visibility. However, achieving these goals came with significant challenges. The main challenges included increasing walk-ins, reaching the exact target audience, and dealing with high competition near the cafe’s location.
Solution
To overcome these challenges and meet the objectives, we devised a comprehensive solution. Our strategies included running awareness and branding campaigns, enhancing brand visibility on social media, and increasing walk-ins through targeted smart ads. These approaches were tailored to capture the attention of potential customers and establish a strong presence on digital platforms.
Process
Our process involved several crucial steps. We began with creating awareness and branding ads to boost brand visibility. Then, we focused on driving walk-ins through smart ads specifically designed to attract the local audience. Additionally, we developed a social media plan aimed at organic growth, ensuring consistent engagement and follower increase. Throughout the campaign, we continuously monitored performance and optimized strategies to achieve the best results.
Results
The implementation of these strategies led to significant results for Erra Karam. The brand’s visibility on digital platforms like Google and social media handles increased substantially, attracting more attention to the cafe.
Conclusion
In conclusion, the campaign was highly successful, resulting in an 80% increase in walk-ins. Organic brand visibility grew by 200%, and overall brand visibility was enhanced by 300%. By leveraging strategic social media management and targeted advertising, Erra Karam achieved substantial growth in customer engagement and brand recognition, solidifying its presence in the competitive restaurant and cafe market.