Gallivant Bowling & Gaming
Client Overview
Gallivant Bowling & Gaming, located in Hyderabad, operates in the entertainment industry with the primary goals of increasing brand visibility, boosting walk-ins, and enhancing branding and printing efforts. The business faced significant challenges, including the need for rebranding, creating a new customer base, regaining old customers, and recovering from a downturn due to the COVID-19 pandemic.
Objectives
Our objectives were to increase brand visibility, attract more walk-ins, and effectively manage branding and printing needs. These goals were essential to revitalizing Gallivant’s presence and ensuring sustained business growth.
Challenges
Gallivant faced several challenges. Rebranding and establishing a new customer base were critical to overcoming the impact of COVID-19. Additionally, the business needed to reconnect with old customers while reaching out to new ones to rebuild its customer base.
Solution
To address these challenges, we implemented a strategic approach. First, we devised a comprehensive social media plan that included events and special offers to engage and attract customers. We focused on creating a new customer base through targeted campaigns and content. Furthermore, we produced video ads to raise awareness and boost engagement. Our strategy centered on enhancing brand visibility and driving customer interaction through social media channels.
Process
The process began with a detailed planning phase, where we created engaging content for social media and developed video ads for promotions. We organized offers, events, and competitions to draw in customers and increase foot traffic. Throughout the campaign, we monitored and optimized our strategies to ensure maximum effectiveness. This involved continuously analyzing performance metrics and making adjustments to improve results.
Results
Our efforts resulted in a significant transformation for Gallivant Bowling & Gaming. The venue saw an 80% increase in walk-ins, moving from zero online presence to a robust digital footprint. Key metrics highlighted the success of our strategy, with a 300% increase in walk-ins and a 200% enhancement in brand visibility.