Gowri Shankar
Gowri Shankar, a coach based in Kadapa, sought to increase the number of leads for his paid workshops. He aimed to promote a 3-day Spoken English Workshop with YouTube ads, setting the ticket price at ₹199. To achieve this goal, he engaged Royal Ads Agency, who provided specialized YouTube ad services.
Objectives
The primary objective was to effectively promote the 3-day Spoken English Workshop using YouTube ads. This involved targeting the right demographics, including specific age groups, genders, locations, languages, interests, and industries, to attract quality leads.
Challenges
Gowri Shankar faced several challenges. Initially, there was no clear strategy for utilizing YouTube ads, leading to high costs per lead (CPL) in earlier attempts. Additionally, there was a need to attract more quality leads for the workshop and a difficulty in tracking performance due to inadequate tracking mechanisms.
Solution
Royal Ads Agency implemented a strategic approach to overcome these challenges. They created a separate landing page for YouTube ads and installed tracking codes to monitor conversions and customer behavior. Conversion Rate Optimization (CRO) was conducted on the landing page to improve load speed and mobile optimization. Extensive audience research was performed to identify the right target segments. This strategy laid the foundation for launching and scaling successful campaigns.
Process
The process began with a comprehensive planning phase. The agency audited existing creatives and created new video ads with compelling hooks. They conducted competitor analysis and launched multiple campaigns targeting in-market and custom segments.
During the implementation phase, a dedicated landing page for YouTube ads was set up, and a funnel audit was performed. Existing Facebook ad videos were tested on YouTube but proved ineffective, so fresh testimonial and short ad videos were created with attention-grabbing hooks. Initial targeting of YouTube subscribers and viewers yielded few conversions, so more in-market, custom segment, and life event audiences were created, leading to positive results. Remarketing campaigns were also launched and scaled.
Process
Once the winning campaigns were identified, the focus shifted to scaling by lowering the CPL and optimizing performance daily. Continuous refinement ensured sustained success and improved lead quality.
Results
The transformation was impressive. Starting from zero conversions, the campaigns eventually generated 250 leads per day, with an average CPL of ₹230. Key metrics highlighted a 400% increase in traffic, a 25% improvement in the conversion rate, and a 1000% enhancement in brand visibility. The YouTube ads achieved a lower CPL, and the total leads generated exceeded 10,000.
Conclusion
The case study of Gowri Shankar illustrates the significant impact of a well-executed digital marketing strategy. By addressing initial challenges and systematically implementing targeted approaches, Royal Ads Agency significantly boosted leads and brand visibility for Gowri Shankar’s workshops. This success story underscores the importance of strategic planning, audience research, and continuous optimization in digital marketing. With the right approach, achieving business goals and driving growth becomes not just feasible but inevitable.
Feedback
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!