Archana Pattepur.
Trainers & Coaches · Meta Ads
Building the foundation for a stronger webinar launch. We helped Hyderabad-based coach Archana Pattepur establish her social presence and website before directing campaign traffic toward webinar registrations.
Geo
India
Source
Meta Ads
Period
Historical campaign
Tier
Trainers & Coaches
Client Campaign
The Setup
What we were working with.
The Problem
Several challenges were identified. Archana lacked clarity on how to get started and had an online presence that was not professional or well-positioned. Content creation and posting on social media were issues, as well as what to speak on ads and webinars. Additionally, creating a webinar offer, presentation slides, and professional photos, and nurturing leads were all necessary steps that needed to be addressed.
The Objective
Build a stronger digital presence and connect the brand with its intended audience.
Our Solution
Royal Ads Agency implemented a strategic plan: build a solid social media presence over three months, create a website to brand Archana and promote her info-products, develop webinar titles, and offer creation and closing training. They also created a highly converting landing page, developed PowerPoint presentations, and launched ads.
The Mechanics
What drove the numbers.
The Campaign
The approach and outcomes.
The objective
Build a stronger digital presence and connect the brand with its intended audience.
The strategy
Royal Ads Agency implemented a strategic plan: build a solid social media presence over three months, create a website to brand Archana and promote her info-products, develop webinar titles, and offer creation and closing training. They also created a highly converting landing page, developed PowerPoint presentations, and launched ads.
The execution
The process began with understanding Archana's needs and challenges. The agency initiated social media branding for the first three months before launching campaigns. Simultaneously, they launched a website to channel social media traffic and inform people about Archana and her products. In the third month, all pre-launch webinar work was completed, including naming the webinar, creating offers, preparing slides, and developing ads. The landing page was crafted and designed, ads (images and videos) were launched, and email and WhatsApp reminders were automated. A website was launched to attract social media traffic and inform visitors about Archana and her products. Completed all pre-launch webinar tasks, including naming the webinar, creating offers, preparing slides, and developing ads. Launched ads featuring images and videos, and created automated email and WhatsApp reminders. Monitoring & Optimization Once leads started coming in, additional campaigns with different targeting and creatives were launched. Daily optimization was conducted to scale the campaigns and improve lead quality.
The outcome
The transformation was significant. Archana moved from having zero online presence to a solid online presence. She gained clarity on how to launch her webinars. Key metrics showed a 20% increase in followers, 60 attendees per webinar with a 15% conversion rate, and a 200% growth in brand visibility.
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