Right Turn Overseas.
Overseas Education · Social + Google Ads
Connecting student enquiries with a clearer counselling pipeline. In September 2026, Right Turn Overseas Education’s Meta campaigns recorded 123 leads on ₹46,194.81 spend, with CRM records used to distinguish lead generation from subsequent qualification. We continue to work with the client.
Geo
India
Source
Meta Ads · Student Enquiries
Period
1–30 September 2026 · Ongoing partnership
Tier
Overseas Education
Client Campaign
The Setup
What we were working with.
The Problem
Lead volume alone cannot show whether student enquiries are becoming counselling appointments or enrolments. Campaign delivery and CRM progress needed to be assessed together.
The Objective
Prospective UK-study applicants from Andhra Pradesh and Telangana, with campaign audiences focused on ages 21–26.
Our Solution
Use focused instant-form campaigns and review the resulting enquiries against CRM qualification and contact statuses. Keep platform leads, CRM records and enrolments as distinct measures.
The Mechanics
What drove the numbers.
The Campaign
The approach and outcomes.
The objective
Prospective UK-study applicants from Andhra Pradesh and Telangana, with campaign audiences focused on ages 21–26.
The strategy
Use focused instant-form campaigns and review the resulting enquiries against CRM qualification and contact statuses. Keep platform leads, CRM records and enrolments as distinct measures.
The execution
The September report covers ₹46,194.81 in Meta spend. One instant-form campaign produced all 123 reported leads on ₹43,782.92 spend, or ₹355.96 per lead. Across both campaigns, the blended cost was ₹375.57.
The outcome
Meta recorded 123 leads; the CRM contained 122 records and 121 distinct phone numbers. At the 1 October review, 10 records were marked Qualified and 35 Connected. No appointments, deposits or enrolments were recorded in the supplied fields. Revenue and ROAS therefore remain unverified; blank fields do not prove that no offline activity occurred.
Source: Right Turn Overseas September 2026 Meta Ads & CRM Performance Report, retrieved 1 October 2026. Platform and CRM metrics have different definitions; revenue and ROAS are not verified.
More Receipts
