BASIC Consultants.
Overseas Education · Social + Google Ads
Helping an overseas education consultancy attract more relevant enquiries. We used social media marketing and Google Ads to strengthen BASIC Consultants’ visibility and lead-generation efforts.
Geo
India
Source
Social + Google Ads
Period
Historical campaign
Tier
Overseas Education
Client Campaign
The Setup
What we were working with.
The Problem
To address these challenges and meet the objectives, we implemented a multifaceted solution. We developed a comprehensive social media plan and created engaging video ad creatives along with other ad creatives. This approach was designed to attract and retain the attention of potential clients. We also launched lead generation campaigns and brand awareness ads to capture potential leads and increase visibility. Our strategy was holistic, ensuring that all aspects of digital marketing were covered.
The Objective
Basic Consultants had two main objectives: to generate organic leads from their website and to drive leads from Meta Ads and social media marketing. However, they faced several challenges in achieving these goals. Creating an exact target audience and generating organic leads was a significant hurdle. Additionally, enhancing brand visibility in a highly competitive market and dealing with intense competition within the overseas education sector posed further difficulties. The final challenge was generating high-quality leads amidst this competitive landscape.
Our Solution
Build the campaign around audience research, relevant creative, and ongoing performance reviews.
The Mechanics
What drove the numbers.
The Campaign
The approach and outcomes.
The objective
Basic Consultants had two main objectives: to generate organic leads from their website and to drive leads from Meta Ads and social media marketing. However, they faced several challenges in achieving these goals. Creating an exact target audience and generating organic leads was a significant hurdle. Additionally, enhancing brand visibility in a highly competitive market and dealing with intense competition within the overseas education sector posed further difficulties. The final challenge was generating high-quality leads amidst this competitive landscape.
The strategy
Build the campaign around audience research, relevant creative, and ongoing performance reviews.
The execution
Our process included several key steps. We began with thorough competition research to understand market dynamics and positioning. This was followed by developing an ad creative plan for video content and social media marketing (SMM) creatives. We then executed brand awareness and video campaigns to increase visibility and implemented lead generation ads to capture potential clients. Additionally, we focused on improving organic ranking and leads through SEO optimization to ensure long-term success.
The outcome
Upon launching the ad campaigns, Basic Consultants quickly saw positive results. Within the first five weeks, the campaigns generated over 300 quality leads, with a 15% closing rate. The increased brand visibility led to more calls, inquiries, and walk-ins, significantly boosting their overall engagement. The successful campaign resulted in several notable metrics: walk-ins increased by 70%, the number of daily inquiries rose to 15-20, over 800 leads were generated with a 15% conversion rate, and brand visibility enhanced by 300%. Through a strategic approach combining social media marketing, engaging ad creatives, and targeted lead generation campaigns, Basic Consultants achieved substantial growth in leads and brand awareness, establishing a stronger presence in the overseas education market.
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