Erra Karam.
Restaurants & Cafes · Social + Branding
Helping a restaurant stand out before customers choose where to eat. We paired social media management with advertising to build visibility and encourage visits to Erra Karam.
Geo
India
Source
Social + Branding
Period
Historical campaign
Tier
Restaurants & Cafes
Client Campaign
The Setup
What we were working with.
The Problem
Erra Karam's primary objectives were to increase walk-ins, foster social media growth, and enhance overall brand visibility. However, achieving these goals came with significant challenges. The main challenges included increasing walk-ins, reaching the exact target audience, and dealing with high competition near the cafe's location.
The Objective
Erra Karam's primary objectives were to increase walk-ins, foster social media growth, and enhance overall brand visibility. However, achieving these goals came with significant challenges. The main challenges included increasing walk-ins, reaching the exact target audience, and dealing with high competition near the cafe's location.
Our Solution
To overcome these challenges and meet the objectives, we devised a comprehensive solution. Our strategies included running awareness and branding campaigns, enhancing brand visibility on social media, and increasing walk-ins through targeted smart ads. These approaches were tailored to capture the attention of potential customers and establish a strong presence on digital platforms.
The Mechanics
What drove the numbers.
The Campaign
The approach and outcomes.
The objective
Erra Karam's primary objectives were to increase walk-ins, foster social media growth, and enhance overall brand visibility. However, achieving these goals came with significant challenges. The main challenges included increasing walk-ins, reaching the exact target audience, and dealing with high competition near the cafe's location.
The strategy
To overcome these challenges and meet the objectives, we devised a comprehensive solution. Our strategies included running awareness and branding campaigns, enhancing brand visibility on social media, and increasing walk-ins through targeted smart ads. These approaches were tailored to capture the attention of potential customers and establish a strong presence on digital platforms.
The execution
Our process involved several crucial steps. We began with creating awareness and branding ads to boost brand visibility. Then, we focused on driving walk-ins through smart ads specifically designed to attract the local audience. Additionally, we developed a social media plan aimed at organic growth, ensuring consistent engagement and follower increase. Throughout the campaign, we continuously monitored performance and optimized strategies to achieve the best results.
The outcome
The implementation of these strategies led to significant results for Erra Karam. The brand's visibility on digital platforms like Google and social media handles increased substantially, attracting more attention to the cafe.
More Receipts
