Gowri Sankar.
Communication Coaching · Meta + YouTube Ads
Connecting workshop acquisition with course sales for Gowri Sankar and Embed English. Across the supplied 2024–2026 reporting periods, the combined records account for ₹1.60 crore in ad spend. Periods with populated return data show 1.55× reported gross-value ROAS. We continue to work with the client.
Geo
India
Source
Meta + YouTube Ads
Period
Supplied reporting periods · 2024–2026 · Ongoing partnership
Tier
Trainers & Coaches
Client Campaign
The Setup
What we were working with.
The Problem
A single webinar’s registration count cannot describe the performance of a long-running workshop and course funnel. Reporting was spread across periods and workbooks, with overlapping totals and some incomplete return fields.
The Objective
Learners discovering Gowri Sankar’s spoken-English workshops and Embed English courses.
Our Solution
Review the complete supplied reporting history, combine non-overlapping ad spend, and calculate weighted return using only periods with populated spend and return data. Keep total spend coverage distinct from the subset used for ROAS.
The Mechanics
What drove the numbers.
The Campaign
The approach and outcomes.
The objective
Learners discovering Gowri Sankar’s spoken-English workshops and Embed English courses.
The strategy
Review the complete supplied reporting history, combine non-overlapping ad spend, and calculate weighted return using only periods with populated spend and return data. Keep total spend coverage distinct from the subset used for ROAS.
The execution
Across all supplied campaign periods, combined ad spend is ₹1,60,44,573.83. For periods with populated return data, reported gross value of ₹1,84,63,123 is matched against ₹1,18,76,961.61 in media spend. The combined ratio is calculated from those totals, rather than averaging monthly ROAS values.
The outcome
The matched reporting periods produce 1.55× reported gross-value ROAS. Total ad spend covers a broader set of periods than this return calculation. Missing revenue is not treated as zero, and calculated course values are not represented as independently reconciled cash collections. This is a historical reported gross return, not profit or a guarantee.
Sources: Gowri Shankar Daily Performance Tracker; Embed Daily Performance Tracker. Total spend: ₹1,60,44,573.83. ROAS coverage: ₹1,84,63,123 reported gross value / ₹1,18,76,961.61 matching ad spend = 1.55×. Periods with incomplete return data are excluded from ROAS, but included in total spend. Some course value is fee × reported enrolments. Taxes, fees, refunds, collection completeness and attribution are not fully reconciled.
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