Imperial College Bargarh.
Education · Meta Ads
Helping prospective students move from discovery to enquiry. We supported Imperial College Bargarh with landing pages, social content, and advertising designed around degree-program admissions.
Geo
India
Source
Meta Ads
Period
Historical campaign
Tier
Education
Client Campaign
The Setup
What we were working with.
The Problem
Imperial College's primary goal is to increase admissions for degree-seeking students. They aimed to leverage digital marketing strategies to enhance their visibility, attract qualified leads, and ultimately boost enrollment numbers.
The Objective
Imperial College's primary goal is to increase admissions for degree-seeking students. They aimed to leverage digital marketing strategies to enhance their visibility, attract qualified leads, and ultimately boost enrollment numbers.
Our Solution
To achieve their enrollment goals, Imperial College implemented a robust digital marketing strategy encompassing several key tactics. They utilized Google Search Ads to drive targeted traffic to optimized landing pages designed for lead generation. Concurrently, Meta Ads were employed on platforms like Facebook and Instagram to capture the interest of potential students and encourage inquiries. Display and video ads played a crucial role in raising brand awareness and showcasing the college's offerings to a broader audience. Additionally, strategic awareness and engagement campaigns on social media platforms aimed to foster connections with prospective students and build a community around the college.
The Mechanics
What drove the numbers.
The Campaign
The approach and outcomes.
The objective
Imperial College's primary goal is to increase admissions for degree-seeking students. They aimed to leverage digital marketing strategies to enhance their visibility, attract qualified leads, and ultimately boost enrollment numbers.
The strategy
To achieve their enrollment goals, Imperial College implemented a robust digital marketing strategy encompassing several key tactics. They utilized Google Search Ads to drive targeted traffic to optimized landing pages designed for lead generation. Concurrently, Meta Ads were employed on platforms like Facebook and Instagram to capture the interest of potential students and encourage inquiries. Display and video ads played a crucial role in raising brand awareness and showcasing the college's offerings to a broader audience. Additionally, strategic awareness and engagement campaigns on social media platforms aimed to foster connections with prospective students and build a community around the college.
The execution
The implementation process was executed meticulously, starting with the development of compelling ad video scripts that effectively communicated the benefits of studying at Imperial College. Video content was distributed through YouTube and various social media channels to maximize reach and engagement. Dedicated landing pages were created and optimized specifically for Google Search Ads to ensure a seamless conversion process from click to inquiry. Simultaneously, ongoing awareness and engagement campaigns on social media platforms enriched interactions with potential students, promoting the college's unique strengths and educational opportunities.
The outcome
The digital marketing initiatives undertaken by Imperial College yielded impressive results across various key metrics. They consistently generated between 100 to 120 high-quality leads per week, effectively utilizing a budget of 25,000 INR to maximize lead generation efforts. Throughout their campaigns, Imperial College successfully accumulated over 1,300 leads, achieving a promising closing rate ranging from 12% to 15%. This demonstrated the efficacy of their strategies in attracting and converting prospective students into enrolled ones. Moreover, their efforts resulted in a notable 100% increase in website traffic, indicating the successful impact of their advertising campaigns in driving more visitors to their digital platforms. The improvement in conversion rates by 12% to 15% further underscored the effectiveness of their targeted approach, ensuring that inquiries translated into admissions at a favorable rate. Additionally, the campaign significantly enhanced Imperial College's brand visibility by 200%, solidifying its presence and reputation within the competitive education sector of Bargarh, Odisha. These achievements highlight the success of their comprehensive digital marketing efforts in achieving their enrollment objectives and strengthening their position in the local educational landscape.
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