Turly Derma.
Healthcare · Social + Google Ads
Turning local visibility into patient enquiries. We supported Turly Derma’s two Delhi branches with landing pages, social media, branding, and campaigns focused on calls, appointments, and walk-ins.
Geo
India
Source
Social + Google Ads
Period
Historical campaign
Tier
Healthcare
Client Campaign
The Setup
What we were working with.
The Problem
The main objectives were to increase call appointments, boost walk-ins, and generate quality leads—these efforts aimed to improve Turly Derma's visibility and attract more patients to their clinics.
The Objective
The main objectives were to increase call appointments, boost walk-ins, and generate quality leads—these efforts aimed to improve Turly Derma's visibility and attract more patients to their clinics.
Our Solution
Royal Ads Agency implemented a strategic approach to overcome these challenges. They created dedicated landing pages for free e-books and lead generation, optimized social media handles to remove bots and junk inquiries, and enhanced brand awareness through targeted ads. The strategy included continuous launch and optimization for sustained improvement.
The Mechanics
What drove the numbers.
The Campaign
The approach and outcomes.
The objective
The main objectives were to increase call appointments, boost walk-ins, and generate quality leads—these efforts aimed to improve Turly Derma's visibility and attract more patients to their clinics.
The strategy
Royal Ads Agency implemented a strategic approach to overcome these challenges. They created dedicated landing pages for free e-books and lead generation, optimized social media handles to remove bots and junk inquiries, and enhanced brand awareness through targeted ads. The strategy included continuous launch and optimization for sustained improvement.
The execution
The process began with a comprehensive planning phase. The agency focused on creating ad videos for YouTube and Facebook, scripting these videos, and employing influencer video marketing. Social media ads were launched to drive leads and e-book downloads, while smart ads targeted increased walk-ins. During the implementation phase, the team executed these strategies effectively. They started by developing engaging video content for YouTube and Facebook ads, designed to capture attention and build brand recognition. Video scripts and influencer collaborations were crafted to enhance the impact of these ads. Social media ads were targeted to generate leads and promote e-book downloads, attracting potential clients to Turly Derma. Smart ads specifically aimed at increasing walk-ins were also launched, ensuring a steady flow of new patients to the clinic.
The outcome
The transformation was significant. Turly Derma saw a remarkable 90% increase in walk-ins, moving from zero online presence to a robust digital footprint. Key metrics included 15-20 daily leads, 15-20 daily calls, and 10-15 walk-ins per day. The clinic experienced a substantial boost in brand visibility, with a 400% increase, and improved conversion rates by 25% through SEO efforts.
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