Paid advertising
for real estate
& PropTech brands.
Meta, Google, and TikTok campaigns for brokerages, luxury listings, new developments, agent recruitment, and PropTech SaaS — with real attribution built in from day one.
Assured Property · Luxury Brokerages · New Developments · Strategy · Creative · Campaigns
Selected agency work
We help real estate brands
recruit, convert, and scale.
Royal Ads Agency connects branding, content, paid media, and the enquiry journey for property businesses. Our wider portfolio includes 23 archived client stories across real estate and other industries.
Verticals We Serve
Channels We Run
Build a clearer journey
in real estate: agent recruitment.
A property campaign needs more than a form submission. The message, location, project information, landing page, and follow-up should help the right prospect decide whether to speak with your team. We plan around the enquiry journey and review lead quality with your sales team.
How the funnel works — agent recruitment
Define the intended audience around the project, location, offer, and buyer needs. Channel and audience choices should be reviewed for the specific campaign and market.
Give prospects the information they need to decide whether to enquire: project details, location, current availability, pricing context, and a clear way to speak with your team.
Ask for the information your team needs to begin a useful conversation. Keep the form clear, explain the next step, and obtain the necessary consent for follow-up.
Agree how enquiries reach the sales team, how quickly they are reviewed, and what follow-up is appropriate. Where tools are integrated, track the status so the campaign can learn from real outcomes.
9 campaigns.
Real numbers.
Selected Royal campaigns across real estate and other industries. Explore the business challenge, campaign approach, and historical outcomes behind each client story.
From brief to live in 4 weeks.
Strategy call → brief → creatives → launch. Every real estate engagement follows the same tested structure — whether it's agent recruitment, a new development launch, or a luxury listing campaign.
Weeks 1–2 · Setup
- Discovery call — vertical, geo, budget, unit economics, audience
- Fair Housing compliance review of all targeting parameters
- Creative brief + 2–5 static/video assets produced
- CRM integration audit — HubSpot, Follow Up Boss, or Salesforce
- Pixel tracking + conversion events installed and verified
- Landing page audit — written feedback before any spend
Weeks 3–4 · Launch
- Campaigns go live — Meta Feed, Reels, Stories, Google Search
- Daily Google Sheet: spend, leads, CPL, pipeline attribution
- Budget tracked daily — no silent overspend
- 3–4 day check-in: early lead quality reviewed together
- Winning audiences scaled, losing ones cut immediately
- CRM sequences triggered from first paid traffic
Ongoing · Scale
- Creative refresh every 2–3 weeks before fatigue shows
- New audience expansions tested alongside proven sets
- Attribution reporting: lead → appointment → contract → close
- Weekly call: results, next week plan, creative feedback
- ROI reviewed monthly — structure adjusted if needed
- Add channels (TikTok, LinkedIn, Google) as CPL permits
Scope and media budget agreed after briefing · Clear objectives before launch
Simple.
No surprises.
Strategy, creative, Fair Housing compliance, and attribution reporting included. Fixed fee, no percentage of spend.
Klaviyo flows, Follow Up Boss sequences, drip campaigns, lead nurture, and win-back — all built and managed for you. No performance fee, ever.
An agreed scope · Clear milestones · Reporting priorities
Fill out the brief.
We come prepared.
6 short sections covering your vertical, unit economics, marketing history, channels, budget, and creative. Takes 5–7 minutes. We review it before the call and come with a draft strategy.
Start the briefQuestions we always
get asked.
07 — Start Here
Grow your
real estate brand.
30-minute strategy call. We map your audience, channel mix, and show you what the first 30 days look like — whether it's agent recruitment, a pre-sale launch, or buyer lead generation.
NDA available before the call
No lock-in · 3–4 new real estate clients per month